Grow your brand with data

Optimize your marketing budget, improve customer retention and merch profitability so you can scale with clarity.

Trusted by top American and Canadian Retail and E-commerce companies

Trusted by top American and Canadian Retail and E-commerce companies

We are a Data Analytics & AI agency exclusively for DTC brands

We are a Data Analytics & AI agency exclusively for DTC brands

Only 2 spots available this month.

Only 2 spots available this month.

Trusted by the biggest brands and engineers

What we do?

We craft data solutions for Retail and Ecommerce problems

We help uncover blind spots and profit opportunities by leveraging your own data.

We help uncover blind spots and profit opportunities by leveraging your own data.

Optimize Marketing Spend

Understand what truly drives revenue and the influence of each channel using custom attribution models and Marketing Mix Modeling (MMM).

Optimize Marketing Spend

Understand what truly drives revenue and the influence of each channel using custom attribution models and Marketing Mix Modeling (MMM).

Customer Segmentation

Build customer segments to identify at-risk, acquisition channels, high-LTV, behaviors and connect with personalized messages.

Customer Segmentation

Build customer segments to identify at-risk, acquisition channels, high-LTV, behaviors and connect with personalized messages.

Fully automated reporting

Implement a custom and fully automated business reporting to create a single source of truth for your entire company.

Fully automated reporting

Implement a custom and fully automated business reporting to create a single source of truth for your entire company.

Inventory Planning

Improve turnover and reduce stockouts with data-driven forecasting. Combine historical sales, inventory levels, and purchase orders to accurately plan future product availability.

Inventory Planning

Improve turnover and reduce stockouts with data-driven forecasting. Combine historical sales, inventory levels, and purchase orders to accurately plan future product availability.

Analytical Assortment Optimization

Maximize assortment profitability by safely removing unprofitable products and introducing hidden champions to your assortment.

Analytical Assortment Optimization

Maximize assortment profitability by safely removing unprofitable products and introducing hidden champions to your assortment.

AI automation

Automate manual tasks using agentic AI and boost your company’s productivity. Redirect your focus toward strategic work.

AI automation

Automate manual tasks using agentic AI and boost your company’s productivity. Redirect your focus toward strategic work.

We connect with all your tools

Case Studies

Boost Profitability with Data-Driven Insights and Automation

Optimize Marketing budget allocation, improve customer retention and increase assortment profitability.

Custom and fully automated business reporting for a global DTC brand.

Scaled a Data Analytics platform for a jewellery DTC brand with over 60 stores worldwide and more than 200 employees.

We integrated data from multiple sources using Airbyte connectors, centralized everything into a BigQuery Data Warehouse, and transformed it into something usable for the entire business using dbt and Looker.

Outcome:

• Single source of truth across the entire organization.

• Fully automated reporting.

• Data-driven decision making.

• Scalable infrastructure minimizing data processing costs.

Over 80% improvement on data processing cost, saving +170k annually

Two different companies struggling with rising data processing costs and growing complexity in managing data pipelines.

After an initial assessment to understand usage and patterns, we defined the solution in five workstreams: query refactoring, incrementality, partitioning and clustering, orchestration optimization and BI layer.

Outcome:

• Company 1 American Marketing platform: 86% cost reduction in data processing costs and +150k in annualized savings.

• Company 2 global retailer: 56% cost reduction in data processing costs and +170k in annualized savings.

OTIF performance platform for an American apparel retailer with over 750 stores

Major American children's apparel retailer, operating over 750 stores, realized they did not have a good tool to foresee disruptions in the supply chain lifecycle and a way to centralize information from all teams.

To solve this challenge, we created an On-Time performance dashboard where we combined information from purchase operations, contracts, vendor negotiations, port events, local logistics, and warehouse operations to build an end-to-end control of the supply chain performance; generating KPIs for each step aligned with global OTIF performance.

Outcome:

• End-to-end supply chain visibility, from forecast to delivery.

• Centralized solution for all supply chain teams.

• Faster response to delays.

• Improved accountability and ownership.

Why choose Blyze Labs?

Track Record

We have more than 8 years of experience working for the biggest DTC brands in the market.

Track Record

We have more than 8 years of experience working for the biggest DTC brands in the market.

Industry Experts

We’re more than data experts, we deeply understand the retail and e-commerce world and levers that matter to DTC brands.

Industry Experts

We’re more than data experts, we deeply understand the retail and e-commerce world and levers that matter to DTC brands.

Results Obsessed

We don’t build dashboards for the sake of dashboards. We build solutions that move the needle.

Results Obsessed

We don’t build dashboards for the sake of dashboards. We build solutions that move the needle.

Staff Augmentation or Project-based

We can work either as Data Partners expanding your team capabilities or turning your ideas into action with project based engagements.

Staff Augmentation or Project-based

We can work either as Data Partners expanding your team capabilities or turning your ideas into action with project based engagements.

Leadership

Agustin Velazquez

Data Analytics & Retail expert

Industrial Engineer | Msc. Statistics

I've been working with E-commerce and Retail companies, for over 8 years creating advance analytics systems.

• For a Fortune 500 retail company, co-created an analytics platform that enabled them to understand over 15 competitors' assortment and pricing strategies to find opportunities. Tech: Python, SQL, Tableau, Microsoft Azure.

• For a $3Bn US footwear retailer, delivered a consolidated analytics platform that focused on Product Category performance, analysis, and optimization, enabling the identification of low-performing products or vendors to rationalize, as well as reinvesting opportunities.

• For a Canadian jewellery e-commerce, improved performance of current Data Warehouse, reducing data processing cost by 56% and saving +150k annually for the engineering budget.

Frequently Asked Questions

What exactly do you do?

We help 6-to-8-figure e-commerce and retail businesses in the US and Europe turn messy data into clear, actionable insights to scale profitably. Our services include marketing attribution, customer retention analytics, profitability optimization, automation, and data infrastructure setup.

What makes Blyze Labs offer unique?

We work only with D2C brand on the Retail and ecomm space, we have more than 7 years in the industry so we know business and technical challenges.

Do I need a data team to work with you?

No. We act as your fractional data team, handling everything from data collection to insights, without the cost of hiring in-house analysts—perfect for businesses struggling with a lack of technical expertise.

How long does it take to see results?

Some clients see improvements in marketing efficiency within weeks. Retention and profitability optimization typically take 2-3 months for full impact, helping you gain control and predictability faster.

Can you integrate with our existing tools?

Yes, we integrate seamlessly with popular tools like Shopify, Klaviyo, GA4, Google Ads, Facebook Ads, TikTok Ads, and more, centralizing your fragmented data for a clear picture of your business.

What if we don't have the right data yet?

Not a problem - this is actually common. Part of our work includes setting up proper tracking systems and implementing the right collection tools. We'll identify what's missing and help you capture the data you need going forward. We've worked with companies starting from spreadsheets all the way to those with advanced tracking that just needs proper connection. You don't need perfect data to get value.

How do you support us after the build?

We offer ongoing support options to ensure you continuously get maximum value from your data system: ‍Maintenance: We focus on keeping your data system reliable and accurate day-to-day. This includes monitoring data flows, ensuring dashboards perform correctly, resolving any technical issues promptly, and answering your team's questions on the existing setup. This gives you consistent peace of mind that your insights are trustworthy. ‍Full-service consultancy: We function as your proactive, flexible data team to continuously maximize your system's value. Beyond standard maintenance, we'll collaborate with you to expand the system's capabilities, conduct deep-dive analyses to uncover new growth opportunities, handle ad-hoc data requests, and actively help your team translate insights into strategic actions.

What if our needs change over time?

Your business will change, and your data needs will too. The systems we set up are flexible and can adapt as you grow. New data sources, changing metrics, different business questions - we evolve with you. Your investment stays valuable rather than becoming obsolete.

What tech stack do you use?

Our go-to technology stack includes Google BigQuery, dbt, Looker, Tableau and ETL tools like Airbyte or Estuary.

What exactly do you do?

We help 6-to-8-figure e-commerce and retail businesses in the US and Europe turn messy data into clear, actionable insights to scale profitably. Our services include marketing attribution, customer retention analytics, profitability optimization, automation, and data infrastructure setup.

What makes Blyze Labs offer unique?

We work only with D2C brand on the Retail and ecomm space, we have more than 7 years in the industry so we know business and technical challenges.

Do I need a data team to work with you?

No. We act as your fractional data team, handling everything from data collection to insights, without the cost of hiring in-house analysts—perfect for businesses struggling with a lack of technical expertise.

How long does it take to see results?

Some clients see improvements in marketing efficiency within weeks. Retention and profitability optimization typically take 2-3 months for full impact, helping you gain control and predictability faster.

Can you integrate with our existing tools?

Yes, we integrate seamlessly with popular tools like Shopify, Klaviyo, GA4, Google Ads, Facebook Ads, TikTok Ads, and more, centralizing your fragmented data for a clear picture of your business.

What if we don't have the right data yet?

Not a problem - this is actually common. Part of our work includes setting up proper tracking systems and implementing the right collection tools. We'll identify what's missing and help you capture the data you need going forward. We've worked with companies starting from spreadsheets all the way to those with advanced tracking that just needs proper connection. You don't need perfect data to get value.

How do you support us after the build?

We offer ongoing support options to ensure you continuously get maximum value from your data system: ‍Maintenance: We focus on keeping your data system reliable and accurate day-to-day. This includes monitoring data flows, ensuring dashboards perform correctly, resolving any technical issues promptly, and answering your team's questions on the existing setup. This gives you consistent peace of mind that your insights are trustworthy. ‍Full-service consultancy: We function as your proactive, flexible data team to continuously maximize your system's value. Beyond standard maintenance, we'll collaborate with you to expand the system's capabilities, conduct deep-dive analyses to uncover new growth opportunities, handle ad-hoc data requests, and actively help your team translate insights into strategic actions.

What if our needs change over time?

Your business will change, and your data needs will too. The systems we set up are flexible and can adapt as you grow. New data sources, changing metrics, different business questions - we evolve with you. Your investment stays valuable rather than becoming obsolete.

What tech stack do you use?

Our go-to technology stack includes Google BigQuery, dbt, Looker, Tableau and ETL tools like Airbyte or Estuary.

Blyze Labs

Ecommerce and Retail Analytics.

Buenos Aires, Argentina | Miami, USA

Tech Expertise

Infomation

Client Cases

Services

Data Analytics Consulting

Data Engineering

Data Warehouse

Data Science

AI Automation

Analytics Engineering

Expertise

BigQuery Cost Optimization

Customer 360

Assortment Optimization

MMM & Attribution

Modern Data Stack

AI Automation

©2025, Blyze Labs LLC. All Rights Reserved

agus@blyzelabs.co

Blyze Labs

Ecommerce and Retail Analytics.

Buenos Aires, Argentina | Miami, USA

Tech Expertise

Infomation

Client Cases

Services

Data Analytics Consulting

Data Engineering

Data Warehouse

Data Science

AI Automation

Analytics Engineering

Expertise

BigQuery Cost Optimization

Customer 360

Assortment Optimization

MMM & Attribution

Modern Data Stack

AI Automation

©2025, Blyze Labs LLC. All Rights Reserved

agus@blyzelabs.co

Blyze Labs

Ecommerce and Retail Analytics.

Buenos Aires, Argentina | Miami, USA

Tech Expertise

Infomation

Client Cases

Services

Data Analytics Consulting

Data Engineering

Data Warehouse

Data Science

AI Automation

Analytics Engineering

Expertise

BigQuery Cost Optimization

Customer 360

Assortment Optimization

MMM & Attribution

Modern Data Stack

AI Automation

©2025, Blyze Labs LLC. All Rights Reserved

agus@blyzelabs.co