Seamless Shopify Migration with Zero Reporting Downtime

Brief

An established e-commerce brand partnered with us during its critical migration from a legacy e-commerce platform to Shopify. The project involved a full data architecture overhaul, syncing Shopify data with legacy models, and integrating third-party tools. Throughout the migration, Blyze Labs ensured uninterrupted reporting across all teams, including C-level dashboards, allowing the business to operate smoothly and track KPIs without disruption.

Key Metrics

• 🔁 Legacy-to-Shopify migration of all customers and orders

• 🧩 Integrated Shopify data models with existing data stack

• 📦 3rd-party tools integrated (Aftership, Rise)

• 📊 Zero downtime in reporting for C-levels and managers

Industry: E-commerce / Omnichannel Retail

Tech Stack: Shopify · Airbyte · Matrixify · Aftership · Rise.ai · Internal BI Stack 

Problem/Goal

The client had made the strategic decision to switch from a legacy e-commerce system to Shopify. While this transition was essential for scaling operations, it came with significant challenges on the data side:

• Build new pipelines from Shopify (orders, returns, catalog, payments, etc.)

• Migrate historical data (customers, orders) into the Shopify ecosystem

• Combine legacy and Shopify data models without losing consistency

• Maintain real-time reporting during the transition, with no gaps for executives and teams
  
  

Solution

We designed and implemented a data migration and integration framework that supported the platform change while preserving operational continuity. The project included:

1. Data Architecture Redesign:
   Built a new data foundation to ingest and model Shopify core objects: orders, customers, returns, payments, product catalog; aligned with existing schemas.
   
   

2. Historical Data Migration:
   Successfully migrated customer and order history into Shopify to enable post-migration processes like returns and warranty management.
   
   

3. 3rd-Party App Integration:
   Incorporated tools like Aftership (shipping & returns) and Rise.ai (loyalty & rewards) into the data workflows and reporting models.
   
   

4. Reporting Continuity:
   Ensured uninterrupted reporting across Looker and other BI tools, allowing teams and leadership to continue tracking key metrics daily—even during the migration phase.

Result

Thanks to a carefully coordinated effort, the client achieved a smooth e-commerce migration with no reporting gaps:

• ✅ Zero downtime for analytics and reporting during migration

• 🔗 Integrated new and old data models for seamless historical analysis

• 🚀 Full migration to Shopify, including customers and order history

• 🧰 3rd-party operational tools fully reflected in dashboards and KPIs

Airbyte setup to land Shopify tables on BigQuery

dbt models for the Master Product (dim_unit)

dbt models for the Shopify orders model